Shopify has a vast number of apps for helping growing eCommerce sites scale. It provides businesses with a base to get started on their journey but also leaves enough room for crafting a unique user experience. To become profitable, a store should leverage this space with the help of third-party apps to set themselves apart from the competition. Over time, the more successful your store becomes, you would need to think about shifting to these apps and plugins that will help you do routine tasks faster and contribute to your store’s revenue.
Made by teams who have had years of experience working with eCommerce companies, all you will have to do is set the rules and then watch as these apps automate tasks. With these tools cutting your workload, you can re-focus your energies on core business decisions.
In this list, we’ve tried to look at some of the best tools that can help growing eCommerce stores boost their conversions.
1. Analytics
Google Analytics
Analytics forms the basis of most of the business decisions of an eCommerce business, and Google Analytics is still one of the best. It is easy to implement on any site, and once in place, you can use Google’s Tag Manager to enable enhanced eCommerce tracking. This gives eCommerce store owners a deep insight into how users interact with their site like creating a sales funnel, revenue per product, popular search terms, checkout behaviour, etc.
Pricing starts at - Free.
2. Quick Checkout
Small business owners have started to realize the importance of having a quick checkout process is to streamline their conversion process and capture purchase intent quickly. Here are a couple of apps you can look to use
One‑Click Checkout by SpurIT
allows you to customize a pop-up that appears when a customer adds an item to cart. This pop-up will have the option to take the user straight to the checkout page. You can also add images or code into the pop-up. Your customers will be able to alter the quantity of what is being bought. It is also optimized for mobile devices.
Pricing starts at - $9.95 per month.
Fast Checkout in One Click by Sweet Ecom
removes the add to cart button and takes the customer straight to the checkout page. You can add the cart page in the form of a pop-up which can take the user to checkout or continue shopping. It is also optimized for mobile devices.
Pricing starts at - $4.49 per month.
3. Loyalty Programs
Repeat customers have a higher lifetime value and contribute much to your brand’s success and reputation. You need to give careful consideration to what form of a loyalty program (cash, discount, or points) will work best with your customer base.
Smile: Rewards & Loyalty by Smile.io
offers loyalty points and a referral program that you can run on your store as part of their free plan. There are further customizations available to you with their paid plans like points expiry, VIP programs, segmentation, etc. It can also be integrated with other tools you might be using like Hubspot, Mailchimp, or Klaviyo to reach out to your most loyal customers.
Pricing starts at - $49 per month.
Swell Loyalty & Rewards by Swell Rewards
incentivises your customers to shop more by gamification techniques to generate more high-performing customers. It rewards shoppers for over 15 different actions they can take like referring, writing a review, interacting with your store on social media, etc.
Pricing starts at - $29 per month.
4. Live Chat
Live Chat has become one of the best ways you can interact with customers for eCommerce businesses. It is prefered by visitors as they can instantly seek help regarding any doubts they may have about the product instead of writing an email. From a store owner’s perspective, it helps keep traffic on site and keep them engaged.
Tidio Live Chat by Tidio Ltd
offers you bots which you can configure to answer frequently asked questions. You will also be able to customize them to check product availability, inform about delivery status, and give the estimated delivery time. The operator will be able to come in when the bot transfers the conversation and you will be able to reply by chat or email.
Pricing starts at - $18 per month.
Facebook Chat 2.0 by Customer.guru
allows you to embed a chat icon into your store that let’s them message your Facebook page. Conversations using Facebook messenger are long lasting, since your customers will read almost every message you send them.
Pricing starts at - Free.
5. Site Search
Site search is the first interaction many visitors have on an eCommerce website and is used by customers who are nearing the end of their purchase journey. To capture this high-purchase intent, your site needs a fast and accurate eCommerce search solution.
SearchTap.io
helps you build the best search experience for your users and offers world-class speed and reliability right from the very first keystroke. With features like search as you type, facets, search analytics, multiple language support, relevance customization and much more, SearchTap offers an amazingly powerful search experience. It works just as well on mobile devices as it does with desktops.
Pricing starts at - $59 per month.
6. Email pop-up
Building up your email database is crucial to having a loyal customer base. Though pop-ups are not very popular with audiences, if they have a strong call to action and the right incentive for your customer, they can be effective.
Justuno Popups & CRO Tools by Justuno
allows you to create customized pop-ups that can target customers with exit and abandoned cart offers and countdown timers to increase sales. You will also have access to advanced targeting rules that will allow you to pinpoint the best audience for these ads. It can integrate with your email marketing tool of choice.
Pricing starts at - $29 per month.
Privy ‑ Exit Pop Ups & Email by Privy
assist you in creating pop-ups, spin to win, announcement bar, and banners among others to collect email addresses. You can also set targeted campaigns that trigger on exit, cart value, scroll, timer, geography, device type, page, number of visits, number of orders, referral site, language and more. It can also integrate with many email marketing tools.
Pricing starts at - $20 per month.
7. Recently purchased items
Showing customers recently purchased items can often influence people to make purchases. This creates a sense of social proof that your site is trustworthy and build confidence in buying from your store.
Fomo ‑ Social Proof by Fomo
displays recent orders, product reviews, and other customer behaviours on your storefront. It helps you customize pop-ups that show how many people are on your site right now as well as how many people bought an item in the last few hours. These also act as a call to action buttons which can add items to cart for faster conversion of customers.
Pricing starts at - $19 per month.
Bizzy Social Proof by Pixel Union
(Formerly known as Yo Recent Sales Notifications) tries to create a brick and mortar store experience for your eCommerce store. You can customize pop-ups about the recent purchases made on your store. It has a flexible time stamp features let you customize which orders appear, from as recently as 30 minutes ago to 12 hours or longer. You will also be able to retarget customers who have visited a product page with a relevant pop-up.
Pricing starts at - $6.99 per month.
8. Ratings and Reviews
Ratings and reviews also form a vital aspect of your store’s social proof. When your visitors can see that other people have bought your products and read about their experiences, they are motivated to make a purchase.
Stamped.io Product Reviews UGC by Stamped.io
collects reviews in the form of videos, photos and other forms of user-content to increase conversions for your store. You will also be able to create incentives for your customers to write and share their reviews in return for discounts and coupons.
Pricing starts at - $19 per month.
Loox ‑ Photo Reviews by Loox
reaches out to your email list with photo reviews of products posted on your site. Since people are more willing to trust images uploaded by actual users, it seeks to increase sales by showing them relevant content. You will also be able to moderate which reviews get posted. This app can incentivise shoppers with discounts to get images in reviews.
Pricing starts at - $9.99 per month.
9. Currency Converter
As your store grows, it will see traffic from all over the world. Having your store show prices in the local currency saves your customers the headache of converting. This goes a long way in making your eCommerce store more welcoming and engaging. Since Shopify doesn’t allow converted prices to appear on the checkout page, make sure that your customers are aware that they are being shown the converted price.
BEST Currency Converter by Grizzly Apps
supports over 160+ different currencies, including Bitcoin. It updates currencies twice a day and helps you show prices with decimals in prices being rounded to whole numbers. A pop-up can also appear telling customers that the price is converted into their local currency and can’t be changed in the checkout page.
Pricing starts at - $9.95 per month.
Auto Currency Switcher by MLveda
automatically detects the IP of users and finds out from which country a user is browsing your store to show them the appropriate currency. It updates its 200+ currencies twice a day and shows prices after removing digits after the decimal point.
Pricing starts at - $9.95 per month.
10. Inventory Management
Managing and updating hundreds of products can be a pain in Shopify. With the help of these apps, you can edit your inventory in bulk and focus your energies on growing your business.
Bulk Product Edit & CSV import by Hextom
helps lessen your workload by letting you be able to edit by collection, product type, vendor, tags, title, description, keywords, price and others. You can also review past edits done by you and have the option to revert or undo your edits. You can also schedule these updates to be run on specific dates in advance.
Pricing starts at - $9.99 per month.
Bulk Edit Tags by Power Tools
lets you quickly edit your product tags in bulk. You can create more complex collections or combine existing ones with just a few clicks as you will be able to add or remove based on custom tags. Create these custom tags and update all relevant products at once.
Pricing starts at - Free.
Conclusion
Scaling can be challenging if you don’t take advantage of some of these apps. The most important thing you need to look at when evaluating which apps are going to be a good fit for your business is customer service.
There are many cases that a good app is spoiled thanks to poor customer support. A good product is one that has easily available support to help troubleshoot any problems that you may have.
SearchTap has worked with many online stores from all over the world and has gotten a deep understanding of pain points of eCommerce businesses. We prioritise customer support to help your site search run as smoothly as possible. Have a quick, personalized demo with our team to see how we can help your store.
SearchTap.io has helped many e-commerce stores improve their site search but also increase search conversions by 30-40%. You can learn more by booking a personalized demo with us or emailing us at hello@searchtap.io.
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